The answer, of course, is that the task seems too overwhelming. Those who try often get bogged down in jargon or caught up in research, and their dreams die before they can give them life. Worse, other small business owners impulsively sink their life savings into something, only to encounter problem after unexpected problem.

We created this site to include everything entrepreneurs need to build their business plans, including free articles, templates, forms, and worksheets, as well as Search Engine Optimization Program for Small Businesses.

We have something for every small business owner, regardless of the size or type of business or industry, from service businesses to retail, manufacturing to distribution, one-person operations to 100-employee companies.

Our sole goal is to make the process of crafting a business plan so simple, everyone will be tempted to try.

Jennifer S. Croft
Self-employed since the age of twenty-one, Jennifer has more than twenty years experience in marketing and communications. She’s run five successful small businesses and has worked on more than 3,000 marketing projects. She’s also taught thousands of women and men how to start and run their own businesses and has reviewed hundreds of business plans.

She’s worked with consultants, gift basket designers, florists, real estate developers, yoga instructors, handymen, boutique store owners, tradespeople, artists, restaurateurs, inventors, and more.

Jennifer created curriculum and training materials that helped secure a $500,000 Small Business Administration (SBA) grant, which a Denver non-profit used to provide business training to women on welfare.